Empty premium ice hockey arena

BLUE LINE SPORTS AGENCY

Empty premium ice hockey arena

BLUE LINE SPORTS AGENCY

Empty premium ice hockey arena

BLUE LINE SPORTS AGENCY

ABOUT

ABOUT

Professional representation. Built on trust.

Professional representation. Built on trust.

Blue Line Sports Agency represents ice hockey players through a personal, honest and long-term approach. Every career is unique, which is why every decision is made with care, perspective and a clear focus on the future. Based in Switzerland, we are committed to building genuine, long-term relationships with every player we represent. Our role goes beyond contracts, supporting each player through every stage of their career, on and off the ice.

Yannick Herren portrait

Yannick Herren

Yannick Herren

Yannick Herren

Founder & Player Agent

Founder & Player Agent

After 15 years as a professional ice hockey player, I know that a career is shaped by much more than results and contracts. I experienced the highs, the setbacks, the pressure and the difficult decisions that come with professional sport.

These experiences inspired me to found Blue Line Sports Agency. Having lived the reality of a professional career, I understand the challenges players face and the importance of making thoughtful decisions at every stage of the journey.

I believe every player deserves an individual approach. My role is to listen, understand each situation and help create the right environment for long-term sporting and personal development.

After 15 years as a professional ice hockey player, I know that a career is shaped by much more than results and contracts. I experienced the highs, the setbacks, the pressure and the difficult decisions that come with professional sport.

These experiences inspired me to found Blue Line Sports Agency. Having lived the reality of a professional career, I understand the challenges players face and the importance of making thoughtful decisions at every stage of the journey.

I believe every player deserves an individual approach. My role is to listen, understand each situation and help create the right environment for long-term sporting and personal development.

SERVICES

SERVICES

Three pillars. One long-term partnership.

Three pillars. One long-term partnership.

01

Trust

Trust

Trust

Trust is the foundation of every lasting partnership.

02

Performance

Performance

Performance

Every decision made with your long-term future in mind.

03

Life

Life

Life

Supporting the person behind the player, on and off the ice.

Let's connect.

Let's connect.

If you would like to learn more about Blue Line Sports Agency or discuss your future, I look forward to hearing from you.

If you would like to learn more about Blue Line Sports Agency or discuss your future, I look forward to hearing from you.

Blue Line Sports Agency logo

© 2026 Blue Line Sports Agency · Switzerland

© 2026 Blue Line Sports Agency · Switzerland